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Before the World Developer Conference on June 9, Apple on Thursday Display A new update on the work of the global application store, as it shared developers who created 1.3 trillion dollars of bills and sales in 2024. The company stressed that 90 % of these bills and sales did not include payment of Apple A Commission.
The study also noted that developers and sales bills for goods and digital services in 2024 amounted to $ 131 billion, driven by mobile phone games, photo and video editing applications, and other institutions. Meanwhile, physical goods and services occupied $ 1 trillion, thanks to the increased demand for online food delivery and receipt, and online grocery applications.
Advertising revenues within the application amounted to $ 150 billion last year.
Apple said that spending on goods, digital services, physical goods, services and advertisements within the application may double more than 2019, as material goods and services have seen the strongest growth of more than 2.6 times.
The numbers aim to highlight how the application store creates financial opportunities for mobile phone developers that exceed sales from the purchases within the application. The store interface provides a place for developers to discover their applications by consumers, and Apple provides the technical infrastructure required to run the application.
This position ignores the fact that the application store is now a mature environmental system, and the applications are the point of sale for the iPhone itself. Today’s developers have a number of tools available to them to host, distribute and manage their own applications, if they choose it, but Apple policies prevent this.
This change started, however. in The last court ruling For epic games in the United States, Apple was required to allow developers to connect their websites to address the applications within the application without the need to pay Apple. In Europe, the technology giant fights against the rules proposed by the Digital Market Law (DMA), which, among other things, Apple’s direction to give developers the right to inform their customers with alternative payment mechanisms.
The new data comes from a study funded by Apple, Professor Andre Faradin, from the Coesproper College for Boston University Business, and Dr. Jessica Bourley of the Analysis Group. The latter works with Apple for years throughout its legal battles to combat monopoly to document the success of the application store in a more positive light for the company.
The study highlights other regional growth trends, such as how to facilitate bills and sales by the application store more than twice over the past five years in the United States, China and Europe. Meanwhile, the digital payment spending has grown more than 7 times in the United States since 2019, thanks to the wide adoption of mobile payments.
The report also repeated other measures, such as how to attract the application store 813 million average weekly visitors around the world, and referred to the various investments that Apple has made in tools and technologies to support developers, such as coding and distribution platforms, tires, analyzes, anti -ulcers systems, supporting developers, and more.