Tiktok will give advertisers more data about trends and users

Tikhak foot A large number of new advertisers tools at the annual advertiser of the company on June 3. New products range from artificial intelligence advertising tools to new features linking creators and brands, but the overall image is clear: the advertiser’s content on Tiktok is about to become more customized and specifically.

The company will give brands accurate details about how its target audience-including the suggestions created by artificial intelligence on ads to run. Using a tool called Insight Spotlight, advertisers will be able to sort according to the user’s population and industry to see what videos are in the target group with which keywords associated with the famous content are associated. In an example provided by Tiktok, a suggestion created by artificial intelligence recommends to be a brand “producing video content focused on” hormone health “for English -speaking female users” and includes a specific major word. Another feature in Insight Spotlight analyzes user viewing record to determine the ends of the ends.

Tiktok partially increased due to its rotating wheel, apparently random quality: anything or anyone can go viral overnight. The brands made every effort to keep pace with jumping on directions, using popular formats and songs, and partnership with influencers who seemed to be in the center. New advertisers will give more ways to customize their content specifically towards what is already happening on the platform and what people are looking for and watching.

In this way, the tools of advertisers are considered TIKTOK to improve the search engine (SEO) – the area is immersed with the content that tries to capture the user’s organic behavior. The idea that Tiktok can be used as a search engine It was present for several yearsAnd the company says that one in four users are looking for something within 30 seconds of opening the application (it is also possible Buy the advertising space On search results pages).

The company also launches a simplified way for brands for farm effect content. A new tool called Content Suite collects the examined user content that states the brand; The advertiser then passes via videos and requests permission to convert them into an advertisement, all in one place. Otherwise, brands will have to find videos themselves and then identify permissions with the creator through side channels such as direct messages or comments. The content set makes this process part of the TIKTOK ecosystem.