The TED application launches a short video feature before that

With tiktok Still In the face of the possibility of a ban in the United States, the popular video content continues to be growing. The latest company enters this space TedNon -profit known for her TED conversations, which include prominent characters such as Bill Gates, Elon Musk, Jeff Bezos and the late Pope Francis.

On Wednesday, the company announced the new short video feature, called “TED Shorts”. The feature has been gradually introduced to users since the beginning of May.

Available to both IOS and Android Devices, Ted shorts can be found in the middle of the navigation bar. By taking advantage of the button, users are transferred to a transportable vertical brief that includes short excerpts from TED conversations and other original content. Users can love videos, leave comments, and share friends.

TED cooperated with genuineNon -symbol for obstetric video experiments, to play a Tiktok -like feature. As Genuin explained to Techcrunch, the new TED extract will be allocated with artificial intelligence, and a selection of videos based on factors such as personal interests, flying topics, and other signals to accelerate the most relevant content for each exhibitor.

TED Shorts is one of the most prominent additions to the application, which has not seen a 15 -year -old update. Since its launch in 2010, the app has been a destination in the first place for users to reach TED conversations and other content through their mobile devices, such as educational animation and 26 podcasts that extend to various topics such as business, climate and health.

The new feature provides a way for users to discover their most favorite speakers before adhering to a full length video. This is the first time that users can deal with each other in the TED application, which enhances the feeling of society that may have been lacking before.

Ted has a great follow -up YouTube (26.1 million), Tikhak (2.8 million), Instagram (8.1 million), and other social media channels, indicating the demand for short video content.

The launch of the TED Shorts is crucial as the application seeks to enhance its growth. Producer Ticia Maia Techcrunch tells that the application has been canceled for “several years”, which affected its active monthly users and annual growth standards. According to applications, the application was downloaded million times in 2024, a 17 % decrease compared to 1.2 million installation in 2023.

To date, the company is proud of more than 100 million downloads in the world.

TED joins an increasing number of companies that adopt a short -shape video content as platforms compete for users’ interest. Earlier this month, Netflix She revealed that she is trying a short video feeding for her mobile phone application.

Meanwhile, facing Tijet Possible ban in Mid -JuneDespite President Trump Plan to extend the deadline For the third time with the continued deal negotiations. If American users lose access to Tiktok, they may seek Alternative platformsTED hopes to turn into what is believed to be high -quality content compared to what is in other applications.

“In the era of fragmented attention, people are actively looking for more thinking and less overwhelming ways to communicate with new ideas, and with each other.” “(Short Ted) is our antidote to algorithm fatigue and death in low quality content.”

The company plans to continue developing TED shorts over time to meet the user’s needs while exploring new ways to enhance community building.

“We will explore ways to add new societal features, and expand the advantages of society to other TED platforms, such as our website … This may expand beyond the video and the mobile phone to the experience of community participation across basic systems where our audience will not only see videos, but it can participate in the truly designated digital societies that depend on the subject on a global scale.”

This story was updated to correct the total application applications from 30 million to 100 million.