The Zuckerberg ai AD tool looks like a social media nightmare

Technology executives have long talked about how to revolutionize the advertising industry. In particular, the CEO of Meta Mark Zuckerberg was completely noisy about how his company was exactly shift.

Speaking on the stage at Stripe’s annual conference in San Francisco on Tuesday, Zuckerberg laid his plans to automate the entire advertising industry through a black artificial advertising tool.

Zuckerberg said that one of the main components of such a product may require the development of thousands of “test” ads created from artificial intelligence in front of Facebook, Instagram and Threads users.

“The main ultimate goal, here, is that any work that can come to us, and say what their goal – we get new customers to do this, or sell these things – told us about their willingness to pay to achieve these results, link their bank account, then provide the largest possible number of results,” he explained. “In some way, it is somewhat similar to the final business results machine. I think it will be one of the most important artificial intelligence systems that are built.”

Zuckerberg described for the first time this default machine on Bodcast Bin Tumson Last week, and – if designed as Zuckerberg – it will be that Huge effects on advertising industry. During his appearance in his sessions, Zuckerberg assumed that although creative advertising agencies will continue to exist, they were dead to spread this artificial intelligence, as small companies may not have to start creativity, “Meta can simply deal with all their advertising operations.

In fact, Zuckerberg confirmed during sessions that the Meta Declaration tools, numerous to any You have the capabilities of artificial intelligence, it is already sophisticated enough that the company does not even recommend that customers determine the population composition they want to target. META tools can find users who are better interested in human beings, Zuckerberg. The next logical step, he says, is trying to apply this data -based improvement on the creative side.

“We will be able to reach 4000 different copies of creativity, test it only, and know which one works better,” said Zuckerberg.

Although this type of solution may appeal to companies, it is an open question regarding what the intelligence ads test for Meta platforms will do from the user experience point of view, taking into account that it is already wandering with AI SLOP.

I tried Meta Pictures created from artificial intelligence and comments In summaries, as well as Chatbots can interact with. The company recently launched Social portal and dedicated application This highlights the content of artificial intelligence. Now, it seems that another category of obstetric artificial intelligence – ads – is preparing to rid the ecosystem of social media in Meta.

If it is not clear before users are the product on Meta platforms and advertisers for customers, this is about to become a crystal. While testing ads created from artificial intelligence may provide value to companies, this means that users will have to suffer through more slope.

The advertising industry is unlikely to take the advertising industry to see Zuckerberg as well.

There was a major violent reaction to the ethics of the use of artificial intelligence in creative fields. In October 2024, More than 11,000 creators of an open message signed Concluding the use of art created by man to train artificial intelligence systems. Creators also presented Claims against companies that develop AI ART toolsLike Midjourney and Artificial Intelligence Stability.

To be fair, there are many creators and executives who believe that artificial intelligence tools will not threaten their livelihoods anytime soon. Johnny Hornbi, founder of the advertising agency The & Partnership Creating successful, unique humanitarian brands campaigns still.

In any case, Zuckerberg seems to have a clear idea of ​​how it wants to automate the ads and fill Meta with artificial intelligence – whether advertising agencies or users love them or not.