Posha, a countertop robot that cooks your meals for you

In 2017, Raghav Gupta began solving a personal problem: He wanted easy access to the meals cooked at home where he grew up without having to spend time cooking, spending money on eating abroad or renting a special chef. He turned to the robots, which led him to find the startup Bosa.

Bossa, former Techcrunch Startup Battlefield CompanyIt builds countertops that make meals using a computer vision. Users pass through a list of recipes, select those they want, add the appropriate quantities of the required components, and the device connects the meal from there.

Gupta told that this process is designed to be customized and tolerant, so the device allows people to perform alternatives, and POSHA is still working if the user does not measure its components perfectly.

“It is like a coffee machine for food,” said Gupta. “So when you want to drink a cup of coffee, you choose a group of coffee on your coffee machine. You put beans, sugar and milk in different containers. You can click on the drink, and a cup of coffee comes. Posha does something similar, but for food.”

The coffee machine is a good comparison, but it is not perfect, posha, as Posha requires a little more than the coffee maker.

While Posha plays a large amount of work by cooking these meals, consumers still play an active role in shopping for the ingredients and prepare everything that enters the device. It can take a cut, in particular, a good amount from the time of cooking the recipe.

Gupta agreed that some people will not go to a solution that still requires them to do some cooking. He said that Posha has found the largest number of success so far with customers who want to cook twice to six times a week anyway, and they are looking to reduce the load of a few of these evenings.

“These people already spend an hour in the kitchen every day, decide what to eat, shop for ingredients, cook a meal, (and) clean after that,” said Gupta. “We help them shave at least 70 % of this time, so they end up spending about 10 to 20 minutes every day.”

Gobta said that Busa, previously known as Nymble, said originally as an automatic arm, but the company’s time is in Bush accelerator program Pay them to change the path. They have learned that consumers do not want anything to move around their kitchen or will be difficult to clean. The company has maintained close contact with its first customers since then.

“We were very focused and we were obsessed with customers from the first day,” said Gupta. “We do not use Zendesk to chat with them, we have WhatsApp conversations with more than 100 of our customers. Most customers know me personally. I moved to the United States in the middle of the epidemic, just to be close to my customers.” This system cannot expand, but it works clearly with Posha at the present time.

Gobta said that, so far, Posha has mainly relied on oral marketing of the direct countertop to the consumer of $ 1750. Posha recently raised a 8 million dollar tour led by Access with the participation of current investors including XEED Ventures, Waterbridge Ventures and Binny Bansal, co -founder of Flipkart, among others.

Gupta said that Posha would use funding to continue developing the product. In particular, the company wants to add more recipe options and the ability of people to suggest the recipe ideas and that artificial intelligence convert these ideas into instructions and add them to the device quickly.

The company launched Posha Robots in January 2025Since then, it has been sold from the first batch-and deals with pre-orders for a second.

“If you look at your microwave, your dishwasher, your refrigerator, at some point, these devices were countertops,” said Gupta. “They have become indispensable over time in consumer homes to the extent that the builders have begun to install these devices in your homes. We feel that Posha will have the same fate soon.”