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YouTube Premium has a new subscription layer cheaper than two people and currently tests it in specific markets, according to Report from Moneycontrol on monday. But it is not for our subscribers. The experimental program is tested in India, France, Taiwan and Hong Kong. It is not certain whether it will be expanded to other markets.
“We are trying new ways to provide more flexibility and value to our excellent subscribers, including presenting a distinct plan option of two people, allowing two people to share a subscription at a reduced cost,” YouTube spokesman told CNET in a statement.
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A representative of Google, the owner of YouTube, said he has no information to share it regarding expansion in other regions.
In India, this new layer is offered to 219 Indian rupees, or $ 2.60. There is also a separate and cheaper offer on YouTube, which is two people from 149 Indian rupees, or $ 1.77. If this layer of two people comes in the United States, it is likely to be much more expensive than it is presented in India.
YouTube is an essential part of Google’s business. The broadcasting site was brought in $ 36.1 billion of advertising revenues in 2024, according to Stateman. This represents 13.66 % of the total Google revenue.
At the same time, running a global flow site is freely available with More than one billion active users per month Expensive. Regardless of the ads, Premium was a way to pay revenues for the site. Distinguished subscription gives users an advertising free experience, access to YouTube music and allowing them to download the video.
Google is recently looking for other ways to stimulate distinguished subscriptions, which currently cost $ 14 per month for individuals and $ 23 for families. In March, he added YouTube Premium Lite subscriptionWhich does not include YouTube music, restricting video downloads and prevents the background to run when you stop your screen. Premium Lite has a more attractive price, however, at $ 8 per month for individuals.