Head of Microsoft Design about human creation in the era of artificial intelligence


The first time I met John FriedmanMicrosoft’s Vice -President of the Company, in 2019 when he was leading a A new open approach to design in Microsoft To make devices and programs look like one company. This is a largely successful work, so these days, Friedman, like many Microsoft employees, focuses on artificial intelligence.

I spoke to Friedman last week, before Microsoft 365 Copilot App Advertising, to get a better understanding of the effect of artificial intelligence on human and creative designers.

“The change is very dramatic, and the opportunity is very exciting,” says Friedman. “The task has changed to us. The entire industry and Microsoft was trying to find out what we can do with this new material that helps to adapt computing with people, and it has turned out that you can do a lot and you can do it very quickly.”

In recent months, Friedman’s function has changed due to artificial intelligence, so focus on the content as well as its design. “Suddenly, the design function is how to free,” says Friedman. “Even my job over the 6 months to 8 months has become the job of the product’s editor -in -chief, and not only the design leader.”

Since Microsoft is trying to build dedicated artificial intelligence agents or Acting applications, the design system must adapt to the real challenges of facing this vision, and the tools needed to build this system are constantly changing. Whether it is Adobe or Figma applications, AI features are increasingly included in creative tools that push designers to the era of liberation and the use of artificial intelligence as a tool, rather than having to create everything from zero point.

Fear and uncertainty about how artificial intelligence affects human creativity a very real violent reaction against the use of obstetric intelligence in ads, movies, video games and other places. Although it was initially clear when an Amnesty International artist or designer used art, the tools are progressing very quickly so that it became difficult to discover “AI SLOP”.

Microsoft’s optical design team has experienced the use of obstetric intelligence tools as part of the production process since 2022, and the team revealed this week that it was I recently made a superficial declaration with artificial intelligence. Designers have created many shots from top to bottom for the surface device used in different locations, then feed them in the groove AI tools such as Hailuo and Kling to add a video of the video.

The result is 55 seconds for commercial versions of the surface laptop and Surface Pro, which was Available on YouTube For two months, without anyone in the comments that discover the use of Microsoft for obstetric males. Microsoft says it has turned into the artificial intelligence of the advertisement because of “a very narrow deadline along with various resource and budget restrictions.”

Friedman, like many technology, believes that artificial intelligence will be increasingly used like this, as another tool for creators and designers rather than something that will simply replace them. Dal E was used to explain it Son’s book About childhood anxiety management last year, she recently used a variety of artificial intelligence tools to edit videos and create a website.

“As a maker, I loved it. I have this intention, and I have no capabilities, but I have a lot of capabilities, and sometimes I want to sit there and move the pixels, and at other times, I want to get a big idea,” says Friedman. “I think that there is this thing that will happen in the world where the majors wander in new ways. The strength of the creative maker will not be in its set of specific skills, but its ability to think about great and mixture and then take this creative thinking and sweep towards better results in the world.”

Friedman believes that engineers will eventually have their artificial intelligence designers and designers will get their artificial intelligence engineer, so that these two specialties interfere in different ways.

I have tried a variety of artificial intelligence tools and models for several months, and while I am a relatively qualified writer, I found that artificial intelligence tools can often help in the early stages of the project or stadium. I do not use artificial intelligence tools to help me write articles, but this is a skilled thing, so I don’t need Amnesty International to help there. I used artificial intelligence tools to help me free my photos and videos, because I am not fully confident of that.

I feel guilty using artificial intelligence tools. I am still not sure exactly where to use artificial intelligence discussion. As excited by technology, it is interesting to see what artificial intelligence can open, but as a journalist, I am tense about the future of artificial intelligence such as artists and designers. I am not sure if my job will be up to 10 years. When I was a young child, I also saw my father’s profession disappearing when the publication quickly moved to digital. At that time, you had to either restore skill and learn digital photography tools such as Photoshop or left behind.

“I think what we will see is resistance at first because people fear what it means at some point,” says Friedman. “I think there is a little that it is difficult to overcome what it means to you, but as soon as you see it as another tool in your toolbox, it’s really strong, because each of the things you like to do and the things you may not like to do. For me, it is a superhero.”

I hope that artificial intelligence operates human creativity, but at the same time Microsoft is preparing for a world of automatic artificial intelligence who dreams that they are “digital colleagues”. It seems that the separation line between artificial intelligence as a tool and AI is a substitute for skilled human functions.

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I am always keen to hear readers, so please drop a comment here, or you can access me Notepad@theverger.com If you want to discuss anything else. If you have heard about any of the secret Microsoft projects, you can access to email on Notepad@theverger.com Or talk to me secretly on the signaling of the signal, where I amwarren.01. I am also Tomwarren on Telegram, if you prefer chatting there.

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