KHLOE Kardashian launches the brand for consumers backed by Serena Ventures, WME

KHLOE Kardashian previously launched the new food company, KHLOUD, and its first product, protein popcorn, It is scheduled to strike the goal starting from April 29.

Again in December, techcrunch I mentioned that Kardashian Her mother, Chris Jenner, was looking to raise at least $ 10 million for a company called Khloud. Jessica Pixby, assistant partner at K5 Global, who invested in the brand, said she continued to raise a “extra -subscription round of $ 12 million.”

Among the other investors are Serena Vintashes, William Morris Endeavor (WME), and ignoring the capital.

KHLOUD says that popcorn is designed from the whole grain atom and that “the dust of the oud”, which is a milk protein and a mixture of spices that they sprinkle, give every seven grams of protein. In addition to the goal, the product will be sold On its website.

“We started popcorn, but this is just the beginning,” Kardashian told Techcrunch. “We plan to expand in other snacks around the store, there is a lot of space to re -imagine daily snacks.”

Kardashian says that the task of her light brand is to provide more nutrients than “clean” ingredients.

Kardashian Jenners is known as the constant consumer Empire. However, this represents the first time that a family member coincides with the field of snacks. It is somewhat logical – many articles were written about their favorite foods (including Instagram custom pageAnd anywhere there is a wide -ranging interest for the consumer, there is a wide opportunity for celebrities to make money.

Celebrities pumped Many hair care linesLines lines, cosmetic products. Kardashian was there (and they still do it). Now, their empire is spreading From home cleaning products To food in our stores.