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The views are the most obvious scale on the Internet. You can see, in a fairly actual time, the number of views that you got something on YouTube, Instagram, Tiktok, Facebook and most other video platforms. Follow x display methods for everything you publish, as well as topics. Opinion is the global currency for success – more opinions, more enjoyable.
But all this is nonsense. The views are nothing. The views are lies.
You may not need me to remind you of this matter, which we have known for years that the accusations of the offer are meaningless, to the extent that Facebook It ended with prosecution To amplify strong amplification in an attempt to persuade people to create videos on Facebook. Others Written carefully About how stupid vision concerns. But we are still talking about the associations of the show, still concern the offer everywhere, so let’s talk again about the number of the offer.
“Point”, in fact, is not a global measure. It is not really something. This is all that the basic system wants, which usually has no actual relationship with whether someone has already faced and hung content. You can just make views what you want! And if you don’t like the way the numbers look, do other views!
Let us just run through a few of these, are we? The simplest that to be understood are social platforms: Instagram, Tiktok and (As of last weekYouTube shorts all calculate the second show begins with the video. This is absolutely ridiculous. Every time you pass, even if you are Immediately Jump to the next video, the articles of charge do the video recorded as if you had seen it as a whole. This is like saying, if you are in the best purchases while you are walking next to a TV Caribbean Pirates: At the end of the world, I have now seen technically Caribbean Pirates: At the end of the world. Congratulations, you are piracy.
Nevertheless, though, this easy -to -softer tape is actually a more accurate measure than others. On Facebook, for example, a The offer is defined Also, “the number of times that a ball or a video was played, in addition to the number of times that the pictures or text were on the screen.” Since automatic videos throughout the platform, these two articles are the same effectively. The scale is so useful that Facebook provides creators for two other numbers: video viewing three seconds, also known as “people who pressed to play”, and video monitor for one minute, which is at least closer to “people who have already seen this thing”. These numbers are not general, because they will be much lower.
The show was the global definition scale last fall, when Facebook merged all other performance standards and participation in only one. For pictures, text publications and stories, the company wrote in Blog post“The views are calculated as the number of times they appear on the person’s screen, including repeated display methods.” This used to be a different scale – the content that is presented to someone known as “impression” was, but they had to interact with it somehow before it became a point of view. Now they are just views.
The idea that everything in your conclusion is a harmful view, and that it is everywhere
The idea that everything in your summary is a harmful view, and that it is everywhere. While passing on X, each post gets your summary on a width because it flows and comes out of your screen. Posts appear in the search results, on a person’s profile page – anything that appears on the page appears to be “displayed”. X. Beyond views are superficial and mysterious, but Her video rules It is clear and direct: If the video is played for at least two seconds, and half of the player is in a display on your screen, this is considered a display. All these videos are played automatically, so we went back to the same thing: if downloaded, you have seen it.
The reason is that many companies have adopted such a simple stupid and self -enhancement. If you are the platform that calculates views in a way that reflects reality, your numbers will be lower. Creators may see this, decide that your platform does not contain juice, and start publishing somewhere, they will get more eyes visible. Advertisers may worry that they will be broadcast to Air Dead. On the social network, the momentum is everything, and sometimes you should lie about the size of your party to get the first people in the door.
In this way to determine views, platforms also contain all control. Think about it: don’t click play for the video, and you don’t have to circumvent counting. Whatever the platform you want to get views, you get views. There is no second step, no mediator, no actual conformity to the content and the public. There is only … views.
Even Hollywood types are pulled into a whirlpool of makeup vision charges. Netflix once imposed a show only after completing 70 percent of something – which I should refer to, is the closest thing to actually track Whether you saw something From which scale we have discussed so far. Now, it takes only two minutes until Netflix decides that you have seen something. Netflix already chose two minutes Because “long enough to indicate that the choice was intended.” First of all, not not. Second, Netflix knows how to watch you already! He just wants to be higher numbers – about 35 percent of the previous scale, Netflix confesses.
Ironically, Netflix is one of the few signs that explain how the views are calculated at all; Most of them maintain their calm standards, so they can say things like “It was a great success!” Without the need to provide any actual information. Even YouTube is Cagey about her accounts: It is generally acceptable that there is a wisdom that you should see 30 seconds from a standard video on YouTube so that it is calculated as a display method, but if this is the official policy, it is certain that I do not find it anywhere.
It is incredibly clear, by the way, that all companies that attract these fake numbers know what they are doing. If they think that the general offer is legitimate, they will present the same numbers for creators and advertisers. Creators are usually able to see non -general data such as the time of the hour and actual reactions, but until they are given constantly less and less to work with them. Nevertheless, advertisers enjoy the place: YouTube and other platforms still follow the impressions separately from views, but only for ads. (YouTube may consider every short of short as a public view, but it only pays creators to what he calls.Participating views.
We have done this entire online thing for a while now, and it is quite clear that all standards are bad. They turned the Internet into a game to be able to win, a system to be adhered to, and a race to the largest numbers even when the numbers do not mean anything. Perhaps we were all better without numbers, but they will not go anywhere. So all we can do is remember: “views” are not views. The views are lies.