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Meal groups It has evolved greatly in 13 years since Blue Apron was launched in the United States. Today, nine major meal tool services work throughout the country, and comfortable dinner packages are relatively cheaper and suitable for people with food restrictions.
The increasing competition has brought the consumer diversity makers to meal delivery services, but many residents are still skeptical. In a conversation CNET scanned Of more than 2,600 American adults, most of those who have not yet tried (61 %) have had a kind of prejudice that hindered them.
1. The cost of the meal set
Despite the high groceries, the cost meals groups remained relatively stable.
More than 60 % of the respondents said the high cost has prevented them from trying meals groups. While the meals groups have been a more stable alternative to buy groceries and cooking at home, stubborn grocery enlargement has challenged over the past few years that. In fact, the prices of the meal group remained relatively stable, while providing some brands Better or equal value Compared to the purchase of expensive ingredients in the store.
Read more: Meal groups have become cheap, but are they cheaper than grocery stores?
Inflation did not affect meal groups
Grocery prices swollen More than 35 % since 2012. former CNET scanned from 2024 I found that the increasing cost of grocery was the largest financial pain point for most Americans.
Since the meal group services are threatening to keep customers and competition harsh, most companies are not ready to raise prices to stop the current and new subscribers.
It is considered Blue SquareCNET higher -rated meal service for 2025. When Blue Apron was launched in 2012, the average cost per meal was $ 10. This cost for each service has almost increased since then. Today, most meals in the current Blue Apron list range between $ 10 and $ 12 per meal.
Each plate is a CNET budget budget collection.
HelofreshThe most popular meal tool service in the United States (and the largest competition in Blue Apron), cost $ 10 per meal except for one of its subscription plans. Other meal group services are cheaper. Each The dinner offer plans with recipes that cost about $ 6 to $ 8 per meal.
Gedic shopping budget Cooking at home is still bigger savings compared to dining in restaurants and requesting delivery. However, meal groups provide more feasible savings, as well as rest, than they were when they were first served.
2. Commitment to subscribe
Because of many subscriptions, some people do not want to add a monthly meal set commitment.
Another common response to the reason for the presence of meals outside the table is the requirements of subscription. Nearly half (46 %) of those surveyed said they did not want to adhere to another subscription service.
The aversion to the contributions is not without basis. Only last month, it was Hellofresh A matter of paying $ 7.5 million After a California court found the giant of the meal group, guilty of misleading clients on its subscription model.
The blue apron gets rid of the subscription requirements
Blue Apron, who may be inspired by the ongoing lawsuit against his opponent, was quietly planning to eliminate subscription requirements and The news was announced Just days after the rule of hell.
Blue Apron now represents the only major meal set service that does not require users to register to subscribe, although there is a subscription option for those who want it. Customers can request any of the recipes for more than 30 recipes in service and without frequent fees. This may encourage other companies to do the same.
methodology
Cent Yougov cost the wiping. All numbers, unless otherwise, from Yougov. The total sample size was 2,607 adults, of whom 2,172 did not use a meal group connection service. Field work was carried out from July 16 to 18. The survey was conducted online. The numbers are weighted and all adults in the United States (between the ages of 18 or older) are represented.