5 Black Friday Toy Deals on Things Our Kids Love (2025)

Parents on The WIRED Reviews team has high standards for their kids’ toys. We love those that support development Through many stages, engage in Learn science, technology, engineering and mathematicsAnd, perhaps most importantly, we don’t recommend any plastic toys that often squeak and buzz within a few days (and then sit in the Landfill forever). We’ve rounded up some of the best Black Friday gaming deals we’ve found (so far) below.

The WIRED Review team has tested all of these discounted toys by playing with our kids, sometimes for years of testing. We wouldn’t recommend anything at WIRED that our kids didn’t like. Here are some of the deals (we’ve found so far) on some of our favorite catchy toys, starting with the all-time popular ones Magna Tales To build new worlds while stuck inside on cold winter days, to Josh’s mini To make your child become next Chess professor. We’re updating and adding to this list throughout the extended sale, so be sure to check back often for more great gaming deals.

Be sure to check out our other Black Friday deals, including Absolute best deals and Live blog.

Courtesy of Tony’s

We think this is for the best Speaker for young children. Designed for toddlers (ages 3-7), the durable Toniebox is a squishy cube with volume-controlled ears designed to withstand everything from drops to spills to hugs. It plays stories and songs associated with different characters or ‘Toones’, which are played when your child places the corresponding character figurine on top of the speaker. For Black Friday sales, Toniebox is offering $40 off starter sets, playsets and bundles, such as Disney Princesses, Moanaand Frozenamong other things. Usually priced at over $100, this is a good time to get your child one of the “big” gifts this year for much less.

Courtesy of Clexo

We at the WIRED Reviews team find building tools compelling no matter what age you are (we have no regrets Lego lovers), and references Simon HillThe entire Amazon family found these colorful, versatile, and snap-together magnets irresistible. With the kit, you can build 3D shapes from flexible pieces by attaching the magnetic ends and bending them the way you want to make anything you can imagine. Plus, we love that the durable, washable pieces stack up neatly for easy storage, and don’t need a flat surface to build – you can play with these sets anywhere. It’s a truly versatile toy that grows with your child thanks to endless creative possibilities. Plus, it’s $18 off right now.

Photo: Adrian So

This lightweight and portable board is an easy way to get young people interested in chess. Don’t worry, this isn’t the old chess game of yesteryear. Using a Bluetooth-enabled pad and connected app, you can either play against remote players or yourself, or have AI-powered assistance to help guide your movements. We like it to be adaptable to all ages and skill levels: you can adjust the amount of assistance, and different-colored lights show you how desirable different movements are when moving each piece. Now $30 off, it’s a great way to help your kids learn a new skill (and maybe brush up on it yourself!).

Courtesy of Amazon

We bought these for my niece before my nephew was born, and now, nine years later, they still entertain them (including me, the adult) for hours on end. Magna-Tiles’ transparent tiles click together satisfyingly to form 2D shapes and 3D objects. Younger kids can create a house with a backyard and fences (or maybe a mini zoo), but with an older child, the sky’s the limit on what you can imagine and create, along with the many fun expansion sets you can purchase. On sale now for just $35, this may be one of the best investments you’ll ever make for endless fun with minimal cleanup. (I’m not kidding. Speaking from my experience, your tired or hungry future self will thank you.)

Photo: Nina Farrell

Fisher Price

Game and learn console

Not only is this a great gift for your little one if you play a lot of video games in your house, but it’s also a WIRED review Nina Farrell She especially loved entertaining her young son during long flights or when waiting at a restaurant for food to come out. Plus, it’s small enough to fit in any diaper bag. Although it is targeted Infants and young childrenThis is still interactive. There are two settings, Learn and Play, each with its own set of sounds, so frequent use won’t be too tedious. The price typically fluctuates between $9 and $14, so at $7, we consider this a small investment to keep grumbling on (at least for a little while).

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